My very first blog post focused on sorority recruitment and how to be able to learn about the recruitment process. For those of you who can’t tell, I am a part of a sorority and proud of it. Another thing that I am very proud of is the fact we as a Greek community have a strong stance against hazing. Here at Eastern Michigan University we have a no tolerance hazing policy, which means that if any organization Greek or not is caught hazing, they are removed from campus. We as a Greek community organize a week long campaign to show that we do not haze.
In Professor’s Luttrell’s book “Social Media How to Engage, Share, and Connect” she mentions how there has been an increase in visual social media. “The need for and rise in the incorporation of images will undoubtedly increase in the coming years” (Luttrell 111). By using photos, it increases attention brought to social media campaigns, which is one thing we do for Anti-Hazing Week. My own chapter Sigma Kappa has a nationally recognized Anti-Hazing Week called RespΣΚt Week. I am currently in charge of planning both the RespΣΚt Week and the campus wide anti-hazing week. Both of these campaigns are used to show not only the Greek community but also the non-Greek community that we do not haze.
As a PR move, this is beneficial because it reflects a positive side of campus organizations and Greek Life to the community. So what is hazing? HazingPrevention.org defines hazing as “…any action taken or any situation created intentionally that causes embarrassment, harassment or ridicule and risks emotional and/or physical harm to members of a group or team, whether new or not, regardless of the person’s willingness to participate”(HazingPrevention.org). Anti-hazing week is an event that is displayed all over campus through different methods. These methods are as follows:
- Banners: The banners in the Student Center are hung up and pictures are displayed. The pictures are of members of Greek Life in their letters with their hands held up in the “stop” position. This is to represent the #TheseHandsDon’tHaze. Campuses all over use this hashtag to bring awareness to anti-hazing policies. This banner idea is new this year and was created by myself.
- Social Media Campaigns: Throughout the week, there will be different social media challenges. Each day the different chapters will be encourage to tweet out anti-hazing facts or support with the #HazingStopsWithUs
- Lobby Tables: Lobby Tables will also be set up in the Student Center so as people walk by, they can sign the anti-hazing pledge. Once they do this, they will get a purple ribbon to show that they signed the anti-hazing pledge.
- T-shirts: The volunteer staff of Greek Judicial Board, including myself, which is the board that listens to different cases if something goes wrong within the Greek community, will be making shirts that have the #HazingStopsWithUs and the Greek Life symbol on them. These T-shirts will be worn throughout the week and extras will be sold to anyone who wants one. The money raised from the shirts will then be donated back the official hazing prevention website which can be found here.
- Chalking: Sidewalk chalk is done all over campus to raise awareness as people walk to and from class. There will be different facts about hazing and prevention listed. It is suggested that people chalking take a picture with their sidewalk chalk and #HazingStopsWithUs.
All of these different ideas for the anti-hazing week are promoted throughout campus to bring awareness to those within and outside the community. The whole anti-hazing week is to bring attention through different social media campaigns, pictures, and anything else relevant to helping others understand what we do and do not stand for.
Luttrell, R. (2016). Social Media How to Engage, Share, and Connecr (2nd ed.). Lanham, Maryland: Rowman & Littlefield.
What Hazing Looks Like. (n.d.). Retrieved October 22, 2016, from http://hazingprevention.org/home/hazing/facts-what-hazing-looks-like/