Many of us know and love Snapchat and everything it has to offer. Whether it be the many different filters, ranging from the doggy filter to the butterfly crown, or even the very dramatic frowny face, or maybe it is the thrill of the location filters. People are addicted to Snapchat. We live in a generation that loves to document everything and also loves to share everything with everyone. Snapchat is a great way to do this because it allows people to share moments or “snaps” of their lives with all of their friends. These snaps can be shared for anywhere from one second to ten seconds. Having the ability to send out mass snaps, documenting our lives is extremely appealing to many of us that fall in the age range of teenager to mid-twenties.
According to “Social Media How to Engage, Share, and Connect” by Regina Luttrell, “Snapchat began infamously as a one-to-one mobile messaging app known for sexting—because its messages disappear in seconds—but today it’s a one-to-many platform used daily by more than 100 million active users…”(Luttrell 98). Now that so many people use it for sharing everyday experiences, it is not looked at as much as a “dirty” application. Snapchat is a fast and easy way to keep others updated on your life and experiences.
Another thing Snapchat is great at is learning how to target their audience better. Many companies use Snapchat to promote their brands. Many magazines and news articles such as Buzzfeed use Snapchat to promote different stories, quizzes, or information to their viewers in a fun and interactive way. These stories can also be shared with friends on Snapchat through the chat feature.
Snap: A picture or video that last for a maximum of ten seconds and a minimum of one second.
Chat: The ability to send a text or to “chat” with friends on snapchat without needing their number.
Buzzfeed: “…the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world” (Buzzfeed).
Many different companies use Snapchat to connect with its users including a company called Free People. Free People “provides fans with a first look at new collections and behind the scenes looks inside the office…” (Luttrell 100). By using Snapchat, it allows for businesses like Free People to open up conversations with consumers on a variety of different topics and gives businesses the chance to answer the questions consumers may have.
Another way Snapchat engages with people is by the filters they use. For example, earlier this week we had the election. During the election, different filters would pop up for both of the candidates. This was a way to let people express their political views with different filter options for both candidates. Snapchat also releases different filters for different events that are happening. For example, you will see different filters for movies releases. You can also find different filters for new makeup releases as well. Basically, anything that is exciting or interesting for people, Snapchat can make a filter for it. You can also customize your own design and send it into Snapchat to have it made public, which you can find here.
Snapchat is a great way to interact with customers and people from all over. It allows businesses and people to promote different products, services, and just about anything else. Businesses have realized the potential Snapchat has and is beginning to embrace it.
About Buzzfeed. (n.d.). Retrieved November 10, 2016, from https://www.buzzfeed.com/about
Geofilters. (n.d.). Retrieved November 11, 2016, from https://www.snapchat.com/geofilters
Luttrell, R. (2016). Social Media How to Engage, Share, and Connect (2nd ed.). Lanham, Maryland: Rowman & Littlefield.